Wednesday, June 01, 2005

SBC slashes DSL price tag | CNET News.com

SBC slashes DSL price tag | CNET News.com: "SBC Communications is dropping the price of high-speed Internet service by 25 percent, upping the ante in its rivalry with cable competitors.

SBC, the second-largest U.S. telecom company, said Wednesday it will offer broadband service for $14.95 per month to new customers who sign up online, $5 per month less than its previous lowest price. The deal, which requires a one-year contract, makes SBC competitive with many dial-up Internet services and is among the lowest prices for broadband in the United States.

Executives at SBC say they have a two- to three-year window to add as many digital subscriber lines as possible, before cable companies complete their launch of telephone services and pursue SBC customers with voice, video and data packages.

'It's about market share,' SBC Chief Executive Edward Whitacre said. 'The sooner we get there and the bigger piece of market we get, the better off we are. It's essentially us and the cable companies vying for that.'"

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