Slashdot | Nielsen Adapting To Modern TV-Watching
"CNET says that the Nielsen company is finally taking one of several steps aimed at adapting to the new television/TV audience (those who use TiVo or another service to record prime time shows for viewing later) on December 26th, 2005. Ratings will be broken out by how shows are watched--live, later in the day or within a seven-day period. Over time, Nielsen will also move to measure viewing that takes place via iPods, cellular/cell phones, laptops, and other digital devices that are gaining TV privileges. The company also will track audiences for on-demand fare. The steps are a radical change for Nielsen, reflecting an overall paradigm shift that's shaking up the television world. The audience is taking control. And TV companies are scrambling to catch up."
Nielsen Adapting To Modern TV-Watching |
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