The new video-on-demand (VOD) deal will make available how-to instructional videos, news and other topics on cable provider Cox Communications' VOD offering, on TiVo boxes and to TVN Entertainment, which distributes programming to other cable operators. Programming will first be available in June; CNET plans to create a similar offering for its own Web site some time in the second half of the year. Gillespie said he expects to get CNET TV on all of the major multiple-systems operators (MSO), or cable providers.
Each program will run about 15 minutes in length, and will contain :15 commercials before and after video runs. A shorter spot is more proportional to the length of the on-demand video. "Our experience is that when you run longer than a :15 online, we get a violent reaction from our viewers," said Gillespie
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