Clear Channel Communications will launch on Thursday its first digital multicast channels in New York and San Francisco in an effort to modernize terrestrial radio amid rising competition with satellite radio.
By splitting the frequencies of its radio stations into high-definition (HD) niches, Clear Channel and other terrestrial radio broadcasters can reach broader audiences by providing a more varied menu of content.
In addition to the 10 multicast channels launched Thursday, the company plans to roll out multicast channels on 15 more stations in Chicago, Dallas-Ft. Worth and Los Angeles in the next five days.
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